Industry view: the business strategy of India condom brand

Abstract: HLL, a state-owned enterprise in India, now known as Hindustan Latex (India rubber), has an interest in expanding the health industry, which is estimated to be as high as $1 billion ($). The company’s flagship product Nirodh condom is the first local condom brand in India, when Nirodh condoms for the promotion of the India government’s birth control program, gave a great help. In addition to condoms, the company’s products also include lubricants, vibration rods and other adult products. 0″ India condom brand poster of Nirodh HLL Lifecare of India state owned enterprises, now known as Hindustan Latex (India rubber company) declared interest in developing the health industry, according to the company estimates the relevant value of $1 billion. The company’s flagship product Nirodh condom is the first local condom brand in India, when Nirodh condoms for the promotion of the India government’s birth control program, gave a great help. In addition to condoms, the company’s products also include lubricants, vibration rods and other adult products. HLL Lifecare director M. Ayyappan told the media: “we try to Adult supplies industry, and will continue to promote our products in the major social networking sites, we believe it will be of great advantage to our marketing products.” In the packaging of the product, HLL Lifecare also pursue excellence, the company has appointed a special designer to design a special package for condoms, to reshape the image of the company’s condoms. The pattern of playing or playing the violin together is likely to be the company’s next Nirodh packaging. According to the company executives said the company will launch a series of new condoms brand Moods, Crezendo, Ustad, Saheli, HiCare, New Life, Xoom, Velvet will meet with the public in the near future. When people will be able to purchase these products through online shopping or market. For Indians, the use of these products, or some common sense about condom use, popularity is very low. The rise of adult products in India set off a pink revolution, in time, the industry will benefit more people, with a brighter future. “Our main goal is to encourage more India couples use condoms in India, you know, a very surprising fact is that even some well-educated people how to use condoms, still almost utterly ignorant of.” HLL Lifecare, the chairman is a senior staff working in this company for over 10 years, he told the media about the secret of the success of the company lies in product marketing, “so that everyone can afford condoms.” Is a “golden rule” of product market positioning”. Hindustan Latex1960 was founded in May in Kerala, now has a number of subsidiaries, in the aspect of scientific research and development, especially the great achievements in birth control and maternal care. black lingerie bustier

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